The Ultimate Community:
Single: 80%
Sex: 53% male, 47% female
Average Age: 27
Attended University: 90%
Average Player Income: $60,000

Suffered injuries: 54%
Received physio: 60%
Played with a brace: 45%

Outdoor Gear & Equipment:
95% wear cleats
95% wear athletic shorts
91% own a sleeping bag
82% own a backpack
80% own high-end sunglasses
80% own hiking boots
67% own a mountain bike
66% own a tent
65% own durable rain gear
62% own a thermarest or air mat
52% own cooking equipment
30% own inline skates

Market Research:
Travel domestically: 95%
Use vehicle to travel to tournaments: 83%
Annual $$ spent on Ultimate & related gear: $1,000

Nutrition:
75% regularly take energy bars
75% regularly take sport drinks
43% regularly take painkillers
30% regularly take vitamins and herbs

Cross-over Activities:
Camping: 72%
Hiking: 63%
Canoe: 53%
Mountain Biking: 47%
Skiing: 40%
Snowboarding: 30%
Tennis: 26%
Volleyball: 22%
Rock Climbing: 15%
Kayaking: 10%